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Online Master of Business Administration with a Concentration in Marketing

Gain a thorough understanding of analytics-based marketing strategies to achieve real-time success in a rapidly changing, omnichannel business environment.

Apply by: 12/23/21
Start Class: 1/10/22

Program Overview

Take a look at BGSU’s Online MBA – Marketing

$17,850* In-State Tuition
(Does not include
foundation courses)
as few as 12 months Program Duration
30 Credit Hours

Combining innovation and analytics, the Online Master of Business Administration with a Concentration in Marketing program from Bowling Green State University will transform you into a strategic brand marketer who brings added value to any organization. Learn how to use customer analytics to create data-based marketing programs effective in today’s multichannel, diverse environment and gain familiarity with the latest digital platforms.

In this AACSB-accredited program, learn real-world strategies in MBA marketing courses taught by faculty who lead cutting-edge research. This innovative master's in marketing program enables you to earn a prestigious BGSU MBA online degree in a convenient format with the flexibility to accommodate the schedules of working professionals.

Have questions or need more information about online programs?
AACSB Logo, Association to Advance Collegiate Schools of Business

The Allen W. and Carol M. Schmidthorst College of Business holds dual accreditation in business and accounting from The Association to Advance Collegiate Schools of Business (AACSB International). Dual accreditation is achieved by less than 2 percent of business schools worldwide.

Graduates of this Online MBA program will be able to:

  • Understand basic concepts and theories of consumer behavior, including real-world marketing problems and challenges
  • Apply theories and tactics of digital marketing strategies from a managerial perspective
  • Collect and interpret customer data to facilitate marketing decision-making
  • Understand the fundamentals of strategic brand management
  • Utilize information analysis to make effective business decisions
  • Develop critical leadership skills to direct an organization, team or business unit
  • Understand basic concepts and theories of consumer behavior, including real-world marketing problems and challenges
  • Apply theories and tactics of digital marketing strategies from a managerial perspective
  • Collect and interpret customer data to facilitate marketing decision-making
  • Understand the fundamentals of strategic brand management
  • Utilize information analysis to make effective business decisions
  • Develop critical leadership skills to direct an organization, team or business unit

This program prepares you for roles such as:

  • Customer Relationship Manager
  • Brand Manager
  • Corporate Communications Head
  • Corporate Sales
  • Digital Marketing Manager
  • Product Manager
  • Marketing Manager
  • Customer Relationship Manager
  • Brand Manager
  • Corporate Communications Head
  • Corporate Sales
  • Digital Marketing Manager
  • Product Manager
  • Marketing Manager

Graduates of this Online MBA program will be able to:

  • Understand basic concepts and theories of consumer behavior, including real-world marketing problems and challenges
  • Apply theories and tactics of digital marketing strategies from a managerial perspective
  • Collect and interpret customer data to facilitate marketing decision-making
  • Understand the fundamentals of strategic brand management
  • Utilize information analysis to make effective business decisions
  • Develop critical leadership skills to direct an organization, team or business unit
  • Understand basic concepts and theories of consumer behavior, including real-world marketing problems and challenges
  • Apply theories and tactics of digital marketing strategies from a managerial perspective
  • Collect and interpret customer data to facilitate marketing decision-making
  • Understand the fundamentals of strategic brand management
  • Utilize information analysis to make effective business decisions
  • Develop critical leadership skills to direct an organization, team or business unit

This program prepares you for roles such as:

  • Customer Relationship Manager
  • Brand Manager
  • Corporate Communications Head
  • Corporate Sales
  • Digital Marketing Manager
  • Product Manager
  • Marketing Manager
  • Customer Relationship Manager
  • Brand Manager
  • Corporate Communications Head
  • Corporate Sales
  • Digital Marketing Manager
  • Product Manager
  • Marketing Manager
Have questions or need more information about online programs?

Also available:

BGSU offers a variety of specialized MBA concentrations. Check out all of our online MBA programs.

Tuition

Benefit from our budget-friendly tuition

The Online MBA program offers affordable, pay-by-the-course tuition. All fees are included in the total tuition. Tuition and fees are subject to change. Books are sold separately.

$595 Per Credit Hour (Ohio Students)
$17,850* Total Tuition (Ohio Students)

Ohio students

Program
MBA with a Concentration in Marketing $595 $1,785 $17,850*

Out-of-state students

Program
MBA with a Concentration in Marketing $606 $1,818 $18,180*

*Does not include foundation courses

Calendar

Jot down these dates and deadlines

BGSU online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year. Get started today!

12/23/21 Next Application Deadline
1/10/22 Start Classes
TERMSTART DATECOURSE END DATEAPPLICATION DEADLINEDOCUMENT DEADLINEREGISTRATION DEADLINE
Spring 11/10/222/25/2212/23/2112/30/211/7/22
Spring 23/14/224/29/222/28/223/2/223/11/22
Ready to take the next step toward earning your online degree from BGSU?

Admissions

Get ready to apply for your Online MBA – Marketing

At BGSU, we’ve streamlined the admissions process to help you get started quickly and easily. Please read the requirements for the Online MBA, including what additional materials you need and where you should send them. The requirements include:

3 years of work experience
Undergraduate degree from an accredited university
GPA of 2.75 or higher
3 professional references through online application

You must meet the following requirements for admission to the Online MBA program.

  • Submit graduate application and $45 application fee
  • Bachelor's degree from an accredited university, with a minimum 2.75 overall GPA
  • Three years of professional work experience
  • Three professional references (through online application process)
  • Professional resume detailing educational and work experience
  • Official GMAT score report, which can be waived if you have a 3.0 undergraduate GPA
  • Scanned copies of official or unofficial transcripts from all institutions attended. Upon admission, final official or notarized copies of transcripts from all institutions where degrees were earned and diplomas from international institutions must be submitted.
  • Applicants without a business undergraduate degree must take three corequisite foundation courses

Official transcripts, test scores and other documents should be sent from the granting institutions to:

Graduate College
200 University Hall
Bowling Green State University
Bowling Green, OH 43403

BGSU is ranked first among public universities in Ohio for boosting former students’ earnings 10 years after college by The Economist magazine.

Courses

See what you’ll study in the Online MBA – Marketing program

For the Online MBA with a Concentration in Marketing, you must complete 15 credit hours of core courses, 12 credit hours of electives, and a capstone course. If you do not hold an undergraduate degree in business, then you must take an additional 9 hours of corequisite foundation courses (these can be taken concurrently with MBA core courses).

Students who do not hold an undergraduate degree in business must take the following courses, which can be completed as corequisites.  Foundation course offerings vary throughout the year.  The Coordinator for the Online MBA Program can assist with mapping out a plan of study.
Duration: 7 weeks
Credit Hours: 3
Addresses financial accounting concepts and development of financial statements. Emphasis is placed on the effect of business processes on the reported financial statements of an organization and on the usage of financial information in the management and analysis of business operations.
Duration: 7 weeks
Credit Hours: 3
Fundamental statistical concepts and important statistical techniques will be introduced. Topics to be covered include exploratory data analysis, confidence interval estimation, hypothesis testing, regression analysis of variance, and contingency tables.
Duration: 7 weeks
Credit Hours: 3
A fundamental understanding and application of those economic principles that are relevant to contemporary business decision-making. Special emphasis is given to the global environment now facing business operations of all sizes. Topics include marginal analysis, market structure, competitive strategy and public policy issues.
Core Courses are scheduled to be offered all six sessions. Class availability is subject to change.
Duration: 7 weeks
Credit Hours: 3
Applies accounting to the decision-making, planning, and control processes of management. Emphasizes the nature, use, and reliability of accounting data for decision-making. Prerequisite: MBA students only or with permission of Graduate Programs in Business.
Duration: 7 weeks
Credit Hours: 3
Relevant theory and practice as relevant to principles, analysis, and planning for developing market strategy.
Duration: 7 weeks
Credit Hours: 3
Applies financial modeling and decision making and addresses the acquisition and allocation of funds for non-financial firms in a global environment. Topics include financial tools, valuation, risk and return, multinational cost of capital and capital budgeting, financial planning, value-based management, global resource of long-term and sort-term funds, capital structure and dividend policy, mergers and acquisitions, and risk management. Prerequisite: MBA 6000 or MBA 6030.
Duration: 7 weeks
Credit Hours: 3
Focuses on how supply chains create value for organizations, their suppliers and customers. Explores supply, operations, and logistics processes and how these processes are integrated with other functions within the firm and across organizations. Examines supply chain strategy; product, process, and service design; quality and lean; planning, control, and measurement systems; and ethical and environmental decisions. Prerequisite: STAT 6010.
Duration: 7 weeks
Credit Hours: 3
Examines issues relating to law and ethics that impact the business enterprise, including product liability, contract issues, intellectual property, privacy, agency, officer and director liability, employment discrimination, bribery, and the social responsibility of business. A case approach is emphasized. This course assesses oral and written business communication skills.
Elective course offerings vary throughout the year.  The Coordinator for the Online MBA Program can assist with mapping out a plan of study.
Duration: 7 weeks
Credit Hours: 3
A multidisciplinary introduction to the basic concepts and theories of consumer behavior. It reviews the knowledge gained from various social sciences in the field of consumer behavior. Emphasis will be given to the underlying factors that influence, and processes that comprise, consumer acquisition, consumption, and disposition of products, services, and ideas. Prerequisites: MBA 6050.
Duration: 7 weeks
Credit Hours: 3
A theoretical and practical understanding of digital marketing strategy and tactics from a managerial perspective. Topics including digital advertising, social media, search marketing, content marketing, email marketing, digital analytics, and online consumer behavior are covered and employed through case analysis and experiential application. Prerequisites: MBA 6050.
Duration: 7 weeks
Credit Hours: 3
An introduction to various marketing research techniques to collect and analyze customer information to help marketing decision-making. The skills and tools taught in this course will help students better understand and predict customer behavior. Topics include, but are not limited to, research design, exploratory research, descriptive research, causal research, questionnaire design, sampling design, data preparation, methods of data analysis, and interpretation and presentation of marketing research results. Prerequisites: MBA 6050, STAT 6010.
Duration: 7 weeks
Credit Hours: 3
Introduces the basics of strategic brand management. Topics include the meanings of brand and branding, products versus brands, brand elements and associations, components and processes of a brand strategy, new brands, digital brands, brand architecture, measures of brand performance, and time and place contingencies in branding. Emphasis is on application of branding concepts and theories to draw practical conclusions through case studies and projects. Prerequisites: MBA 6050.
The Capstone Course is scheduled to be offered all six sessions. Class availability is subject to change
Duration: 7 weeks
Credit Hours: 3
Examines competitive and corporate strategies from the general manager’s perspectives. Topics include analysis of strategic mission and objectives, environmental and industry dynamics, development of internal resources and capabilities, and sources of competitive advantage in a changing global environment. Evaluates appropriate competitive and corporate strategic alternatives. Emphasizes the development of coherent strategies for implementation, including integrating functional areas and mobilizing all aspects of an organization to achieve and sustain competitive advantage. Designed to be taken near end of program.

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